The Mirror Stage

Helene Charara
Central St Martins BA Fine Art

Grace Kelly, Marlene Dietrich and Marilyn Monroe are raised from the dead to star in this new Dior Ad along with Charlize Theron.

This is actually mesmerising to watch. I doubt it is the last time the ghosts of the most glamourous women of the 20th Century will be evoked, and it certainly isn’t the first. Monroe’s image is constantly being reinterpreted: it’s not a surprise to see Lady Gaga taking-after-Madonna-taking-after-Monroe.

However seeing these stars’ faces, exactly as they were when alive has a different effect on the viewer. Monroe et al are whisked away from the reminiscence of kitsch and let sparkle in an all new setting. This takes the dream of impossible beauty, the height of which is the fragrance ad, to another level.

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